Helping sports organizations get more from their social tech.
Homefield Lab partners with teams, leagues and agencies to build, run, and transition social technology that actually fits the way sports organizations work.
What We Do
Built for the way sports teams actually operate.
Most social technology is designed for generic enterprise — not for the pace, structure or culture of a sports organization. Homefield Lab closes that gap.
Built for Sports
Every engagement is scoped around the realities of sports organizations — seasonal rhythms, lean teams, and the pressure of game day.
AI at the Core
We embed AI-powered workflows and automation where they create real leverage — not as a buzzword, but as a practical multiplier for your team.
Yours to Own
Our goal is always independence for your organization. We build systems, document everything, and transfer knowledge so you don't stay dependent on us.
How It Works
A path from supported to self-sufficient.
Homefield Lab meets organizations where they are, whether you need full operational support on day one or just a bridge to full ownership. Every engagement is designed with the end state in mind.
1
Managed Service
We run your social technology end-to-end. Strategy, tooling, workflows, and execution — fully handled by Homefield Lab while your team stays focused on what they do best.
2
Hybrid / Transition
A shared operating model where your team takes on increasing ownership over time. We work alongside you, transferring skills, documentation, and institutional knowledge at a sustainable pace.
3
Owned
Your organization operates independently. We step back, remaining available for advisory or project work — but the system belongs to you, inside and out.
Where We've Worked
Decades in sports. Deep in the work.
Kristin Adams
Kristin Adams is the founder of Homefield Lab, bringing nearly two decades of experience working inside and alongside sports organizations on social technology, content operations, and digital strategy.
She previously founded Socialie, a social media platform built for sports and entertainment, where she helped grow the business and ultimately guided it through a successful exit. That experience of building, operating, and transitioning technology inside the world of sports is the foundation everything at Homefield Lab is built on.
Kristin has worked with teams, leagues, and properties across professional and collegiate sports, and understands firsthand the gap between what enterprise software promises and what sports organizations actually need.
17+
Years in sports technology
Socialie
Founder experience through successful exit
Leagues & Teams
Pro and collegiate organizations served
Get in Touch
Let's talk about what you're building.
Whether you're evaluating new social technology, managing a transition or trying to get more out of tools you already have — Homefield Lab is a good place to start. No long pitches. Just a direct conversation about where you are and what would actually help.